Did you know?
Seeds on the outside
A strawberry wears around 200 seeds on the outside, and each one is technically its own fruit. It's the only fruit in the fridge doing that.
Strawberry
Everyone's favourite. No debate.
The berry that doesn't need an introduction. Here's one anyway.
Who am I?
Red, sweet and the first one to disappear from the bowl.
I'm the berry nobody has to be convinced about — kids grab me, adults pretend they're only having one, and both come back. I don't need sugar, cream or a recipe.
I'm at my best cold, whole and eaten standing up in the kitchen.
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Taste
Sweet, juicy, familiar.
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Texture
Crisp bite, soft heart.
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Size
Big enough to share. You won't.
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Colour
Red all the way through.
The easiest yes on the table
Whether you're filling a lunchbox, feeding a table of people or eating them straight from the fridge, our strawberries need no preparation and no explanation.
- Breakfast favourites: Sliced over yogurt, oats and pancakes — or whole, on the way out the door.
- Sweet treats: Cheesecake, chocolate, cream. The classics are classics for a reason.
- Fresh fits: Great with mozzarella, basil, black pepper and a very cold drink.
Did you know...
Did you know?
Picked ripe or not at all
A strawberry stops ripening the moment it's picked. Whatever flavour it has when it leaves the field is the flavour that reaches you — so we don't pick early.
Did you know?
More vitamin C than an orange
Gram for gram, strawberries carry more vitamin C than an orange. Nobody expects that from the sweetest one in the squad.
